AI now has to declare itself.
Article 50 of the EU AI Act requires AI-generated and AI-manipulated content to be clearly disclosed and marked in a machine-readable way across the EU.
In force since2 August 2026
- Who it applies to. Providers and deployers of AI systems. The rules target AI content, not human work.
- What didn’t move. This was one of the few deadlines the 2026 Digital Omnibus did not push back.
- What it means for human work. As AI is labelled by law, proof that your work is human-made becomes a real advantage with buyers, platforms and audiences.
Check where you stand.
Four questions, about a minute. Answer them to see whether Article 50 is likely to affect you, and what proving human authorship could do for your work.
Do you publish images, video, audio, or text to audiences in the EU?
Do you (or tools you use) generate or substantially edit any public content with AI?
Do you run a chatbot or app that talks to users or produces media?
Do buyers, clients, or platforms care whether your work is human-made?
0 of 4 answered
This page is general information, not legal advice. Article 50 obligations fall on providers and deployers of AI systems; TraceHumanity certification is a voluntary, affirmative proof of human authorship and is not a legal requirement under the AI Act.